Here’s a quick “cheat sheet” with things to think about when picking food for your cat. Hopefully this article will help you feel more confident going forward. We’ll also take a look at some real-life examples, which show that price and quality don’t always go hand it hand!

What you want to do is follow three simple guidelines, listed below:
- Named meat as the first ingredient, with meat content of 60% or higher
- Low carbs (i.e. no grains, rice, potatoes or other vegetables)
- No added sugar
Not too complicated, right?
Now, let’s take a look at some examples. These are brands that are available in stores, some more famous than others. I didn’t include names on purpose, but you can use google to find out which one is which.
Let’s go through them one by one:
- Brand A: meat is the first ingredient but it doesn’t give details on what meat it is, or provide % of meat content. High in vegetables and grains. It is the most expensive of all foods in this example, at £14.70/kg
- Brand B: low and unnamed meat content, includes grains and added sugars. One of the cheapest brands available, at £4.70/kg
- Brand C: Named meat but 35% only, with pea protein as second ingredient which isn’t useful for cats. Very expensive for what it is, at £11.75/kg
- Brand D: 70% named meat content. Note that this food has 10% protein – the same as brand C, and they are in a similar price bracket. The difference is that Brand D takes protein from meat rather than peas, and is much better value for money at £10.12/kg
- Brand E: one of the cheaper foods on this list at £5.99/kg, with a detailed ingredient list and 65% meat content – what’s not to like?
- Brand F: a bit more expensive than brand E at £7.08/kg, but still over 2x cheaper than brand A (!) It has a detailed ingredient list and high named meat content, it’s a good “middle shelf” food
So, which of those would be your choice?
I would include brands D, E and F on rotation. It’s a good idea to feed your cat a variety of foods, so in case of shortages or changes to ingredient list, you have a few different options that your cat will like.
I hope this article helped you understand what to look for when picking your cat’s next meal, and showed that high price doesn’t necessarily mean that food is high quality. Happy shopping!
*Caveat: this post is meant to make things simple – there are, of course, additional aspects of cat food that you may want to look at, but again, I wanted to make it easy, so don’t at me!
If you found this interesting and want to expand your knowledge, some further reading I would recommend is a website by Lisa A. Pierson, DVM catinfo.org and “Feline Nutrition: Nutrition for the Optimum Health and Longevity of your Cat” book by Lynn Curtis, available from Amazon.
